An ambitious new action plan which will map the direction of Scottish tourism for the next decade was unveiled today.

Tourism Minister Patricia Ferguson and Peter Taylor, Chair of the Scottish Tourism Forum outlined new industry led actions that will help achieve 50 per cent growth in tourism revenue by 2015.

Some key initiatives include:

• A workforce training plan will be developed to raise standards across the industry.
• The establishment of local product development networks linking with local authorities and cultural heritage networks to expand on what Scotland has to offer tourists.
• The establishment of a Tourism Research Network to research into the industry to help drive up standards.
• By 2015 all businesses wishing to work with VisitScotland must be members of the Green Tourism Business Scheme.
• Pride and Passion movement working locally to increase the effect of its “hearts and minds” campaigning.
• Increase the membership of the Green Tourism Business Scheme.
• A Sustainable Tourism Partnership which will build on the work of the Tourism Environment Forum to promote sustainable tourism throughout Scotland.

For more information on this initiative visit the Scottish Executive website.