Best Practice Case StudiesEast Lochhead Country House and Cottages | |
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It’s hard to imagine a more forward thinking Scottish Tourism Business than this one. The business has the environment at the heart of what they do and this commitment shows. Green aspects of their business span from environmental management to food and local produce. The Andersons have made actual contributions to habitat enhancement, biodiversity and conservation and regularly cooperate with local organisations and businesses. Their aim is to manage the business and their farm in the most sustainable manner possible. |
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The Andersons have received a lot of recognition for their efforts to date including: Gold membership with the Green Tourism Business Scheme (GTBS), a Thistle award for Tourism and Environment Category, runner-up for Taste of Scotland award, Visit Scotland’s B&B of the Year and a finalist in this year’s VIBES (Vision in Business for the Environment). Developing a green business was something that came quite naturally to the Andersons. They are all nature and countryside lovers and feel a genuine responsibility for conservation and enhancement. They wanted to do things a little bit differently and essentially to do it right. |
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They source local produce, goods and services fromtheir local community as much as possible. When they refurbished the cottages all the tradesmen were local, the new windows and doors were made in the nearby village, stone and slate were recycled from an old barn and the fencing posts came from a local sawmill. Many of the guests that stay at the B&B and cottages are referred by local people. If products for the business cannot be sourced locally Ross and Janet will find and use sustainable suppliers. For example, all timber was from FSC accredited suppliers indicating that timber had been sourced from a sustainably-managed forest. Janet and Ross have also built up links with the local RSPB Lochwinnoch Reserve. They ‘lend’ their highland cows to the Reserve to clear out the dead plants and prepare the ground for spring ensuring a rich and diverse meadow to attract bees, insects and birds. They offer discounts to RSPB members encouraging bird watchers to stay with themwhile visiting Lochwinnoch. |
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The garden has developed by default into a niche market for them and now appears in Alastair Sawday’s B&Bs for Garden Lovers. The natural landscape and environmental principles of this business are arguably its biggest asset. Ross and Janet have exploited these aspects of the business effectively. Food is one such way that they capitalise on their surroundings. Food from the garden and local produce make up the essence of their menu. The breakfast menu is imaginative and very Scottish with descriptions that let visitors know that the food is from the very landscape that they are (no doubt) gazing over at breakfast, ‘East Lochhead eggs, East Lochhead honey, Loch Fyne Kippers’. This connects food with the landscape and so captures the imagination and appetites of visitors. Another innovative way that East Lochhead Country House has linked their immediate landscape to overall product is by running art weekends. Some people use the landscape as their art subject, while others explore other subjects, but either way the landscape is there to inspire, relax and excite visitors to create works of art. |
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What they like to do though is talk to their guests about their farm and their business. They find that people are genuinely interested in all aspects of the farm, not least in the environmental aspects. As to whether it works or not – of those visitors that complete feedback forms 60% indicate that environment influences their choice in accommodation. Perhaps even more importantly some visitors have indicated that prior to visiting East Lochhead it wasn’t a key influence of choice but from now on it would be. For further information please contact: Ross and Janet Anderson Telephone: 01505 842610 This case study was added on 15 April 2004 |
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Sustainable Tourism Unit, VisitScotland,
Thistle House,
Beechwood Park North,
Inverness, IV2 3ED.
enquiries@greentourism.org.uk
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